We recently spoke with Anika Negi about her time with Technicolor Games so far, her evolving role working with our partners, and what the future holds.
Anika has been part of the Technicolor Games team for over a decade. With an unwavering work ethic seeing Anika rise through the ranks from Producer to Director, her talent and natural ability to collaborate and communicate across teams, companies, cultures and continents (even pandemics) are a true testament to her.
Anika is an ambassador for Women In Games, her passion and determination to play her part in ensuring women in the industry are given equal opportunities to access and pursue careers within leadership roles are both inspiring and motivating. We are proud to have Anika on the Technicolor Games team as she begins her new role as Account Management Director.
A Q&A with Anika Negi
Q. What do you find most rewarding about working with our partners?
Anika: In the decade I’ve been a part of Technicolor Games, the most satisfying part of my work has got to be our partnerships with our clients. The respect, recognition and camaraderie from both sides are a true testimony to our longstanding relationships. Evolving together and building amazing games year on year with clients is something special – that to me is honestly the most rewarding part of my role.
Evolving together and building amazing games year on year…
Q. What do you think is essential in establishing new partner relationships?
Anika: Being genuine and transparent is the key. It sets any relationship apart and is the basis for shaping new relationships as they grow. In my years at Technicolor Games, these two qualities have always strengthened a relationship’s trust and rapport.
Being genuine and transparent is the key.
Q. You recently began a new role at Technicolor Games, what does this mean for you?
Anika: I’m extremely excited about this new challenge as part of my Technicolor Games journey. Most recently I was working as Senior Producer, and previously have been within production for over a decade it makes total sense to me, the team and Technicolor Games that my path organically leads to Business Development – it’s a pivotal part of the business. My knowledge and experience will be vital for me in leading the business as we continue to expand.
Q. What are you most looking forward to in this role?
Anika: The adventure, the journey, the opportunity to meet new people, work with new studios and collaborate on new projects. As we continue to expand we have so much exciting news to share about the power we have as Technicolor Creative Studios, to provide our partners with solutions across their full IP journey, from film development to in-game assets and marketing materials.
The adventure, the journey, the opportunity to meet new people, work with new studios and collaborate on new projects.
Q. As a Women In Games ambassador, what do you hope for the next generation of women in the games industry?
Anika: For me, having women in senior roles is imperative, representation is vital to inspire the upcoming generation. As a business we are a firm believer in the necessity of DE&I, Technicolor Games will always respect, embrace and encourage the uniqueness of individuals and their talents because we fundamentally believe our creativity needs diversity. Our Equal Opportunities policy aims to address the entire employment life cycle, from talent acquisition to rewards and ongoing development. I hope to personally create opportunities and support women in their roles globally while providing them with a platform to succeed.
For me, having women in senior roles is imperative…
Q. You were recently at XDS in Vancouver, how important is it to be on the ground and meet partners face to face?
Anika: Connecting face to face is irreplaceable, direct human contact is often second to none – it helps us communicate and spark real tangible emotion with people, annual industry events we have all been used to for many years can be great opportunities in this regard. In reality, we all know there are often times face-to-face meetings aren’t (or haven’t been) possible, or in some cases may not be the right choice as we try to limit unnecessary travel from both an environmental and budget standpoint.
The notion that “people buy from people they like (and trust)’ is useful in this scenario. We lost a few years of face-to-face during the global pandemic, but we made it work. We ensured our communication and the channels we used were accessible, positive and structured experiences for all, the priority was that our collaborative work didn’t suffer. We’ll continue to work to our clients needs, ensuring we have the correct line of communication in place whatever that needs to be.
As Technicolor Games continues to expand, it’s our incredible teams across the globe who help realise our ambition – at Technicolor Games, we believe science & technology is nothing without the limitless imagination of our people.
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