Gamescom returned to Cologne in style; bigger and better than ever, reaching record numbers with 335,000 attendees from over 120 countries.
From Technicolor Games, Business Development Managers, Kasim Rehman and Olga Sholoyko were out and about discussing the latest industry trends, talking all things Technicolor Games, and of course, soaking up the best of what Gamescom had to offer.
Opening with a bang
Geoff Keighley kicked off proceedings at the annual Opening Night Live. The launch event came with a flurry of game announcements, release dates and trailers. This included Warhorse Studios debuting new gameplay footage from Kingdom Come: Deliverance 2, which later in the week won “Best PC Game” at the Gamescom Awards.
The spectacle went viral too, with a reported 40 million viewers tuning in online, reinforcing the show’s global presence and worldwide appeal. It’s certainly an exciting time to be part of the industry, with many AAA developers gearing up for titles being released in 2025 and 2026.
Sweeping scenery
Anyone who is familiar with Gamescom knows just how busy it can be and how little downtime there is. The expansive halls of Koelnmesse make for a good workout; if you’re not testing new technology at a booth or talking shop with clients at a coffee stall, you’re making your way through the crowds for your next meeting. The venue is divided into three dedicated business halls reserved exclusively for industry professionals, while the remaining halls are open to consumers.
The event begins with business-only days, providing a more focused environment for networking and meetings before the public floods in. Gamescom stands out not only for its massive consumer turnout, but also for its significant commercial presence.
A European spectacle
It’s great to see that despite the challenges of recent years, the scale of Gamescom remains hugely influential and still retains the global appeal it had pre-pandemic. The large, impressive booths from all the major publishers and developers clearly indicate that Gamescom remains a cornerstone for European gaming.
This is not to say that only the big names were the driving forces of dominance; there was a diverse range of exhibitors, including outsourcing companies, hardware manufacturers, merchandise creators, payment system providers, and many more. This variety highlights how Gamescom is not just an event for game developers and publishers, but a comprehensive showcase for the entire Games industry ecosystem.
The external development value
Gamescom provides an unparalleled opportunity for networking, collaboration and visibility within the industry, making it incredibly valuable for the external development community. The strong presence of developers and key personnel from major companies is testament to the event’s importance.
For Technicolor Games, attendance at Gamescom is always an essential part of our event calendar. Being such a diverse and global hub, It allows us to connect and reconnect with our peers from all over the world. It goes without saying, Gamescom is something that just cannot be replicated online.
For all info on our upcoming events and/or how we can support you on your next project, get in touch with our Business Development team, here
