What a week! Once again, Vancouver played host to thousands of international attendees from the external development community, eager to learn, network and collaborate.
As returning gold sponsors, Technicolor Games was delighted to kick off the week by welcoming attendees at the sponsored Registration Lounge. This time however, the team was thrilled to be joined by Josh Moore, Business Development Director at The Mill.
Building partnerships
It’s no secret that relationships are at the core of external development; partners need to know they can trust one another to communicate openly, work toward a common goal, and deliver results. XDS provides the optimal setting for getting to know potential partners and to build those critical relationships that enable the best games to be made.
A Technicolor takeover
As representatives of Technicolor Group, The Mill and Technicolor Games showcased how they can collaboratively support at every stage of the game development cycle. They highlighted their pioneering roles in bringing game visions to life, from cutting-edge design and immersive animation, to captivating cinematic experiences and breathtaking trailers.
I’m always impressed by the Games industry’s openness and ability to collaborate with creative specialists at scale. And it was exciting to see, and talk about, how The Mill can plug-in to studios in a very different way to normal marketing partners.
Josh Moore, Business Development Director at The Mill
Topics of conversation
As expected, this year saw a strong focus on the latest developments in outsourcing best practices, particularly given the rapid advancements in AI and its applications in game art and production pipelines. There is renewed commitment from industry leaders to emphasize collaborative approaches to problem-solving, enhance remote working efficiencies, and integrate new technologies to streamline workflows.
Other trending topics included a buzz around sustainable practices in game development, leveraging AI for procedural content generation, and the challenges of maintaining creative quality while scaling production. We are also seeing a growing interest in discussing the evolving role of diversity and inclusion within outsourcing teams, which is becoming increasingly important as the global talent pool expands.
It seems that 2025 is going to be a big year for service providers, and for Technicolor Games and The Mill in particular, this will be an exciting time to get involved in some of the incredible projects that are currently in the pipeline.
Final thoughts
It was absolutely joyous running into friends I hadn’t seen in a long time and meeting so many fun, interesting new people! Truly, the best part of my job is the fantastic people I get to work with. I can’t wait to get involved in some of the amazing projects our partners have in the works. The ingenuity of game developers shown in the wide variety and the creativity of games coming out in the next few years is genuinely inspiring.
Kat Carson, Senior Business Development Manager at Technicolor Games
I think the future of game advertising will need our artists and creatives to be able to work even more closely with the people who make the games, meaning we’re able to produce traditional film content, but also, create entirely new experiences in real-time engines, experiential and beyond.
Josh Moore, Business Development Director at The Mill
Take a look at some snapshots from XDS below:
Interested in finding out how we can support your next project? Contact our Business Development team
For help on your next Games Cinematics project, get in touch with The Mill here
